Maybelline Nominated for American Choice Award

American Choice Awards Announces Maybelline as Finalist for National Best Brand Award


New York, New York – The American Choice Awards (America’s Largest Consumer Vote™) today announced that Maybelline has been nominated for the National Best Brand Award in Cosmetics. Consumers across America judge more than 1,500 brands in 300 important categories within Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden, & Kids, Pets & Tech. Winners include Patagonia, ZARA, Purina, Starbucks, KitchenAid, Apple, Honest, Black & Decker, L’Oréal and many leading smaller brands. The American Choice Awards are 100% consumers-voted, and winners are featured in American Choice Awards TV and multimedia throughout the year.

Today’s consumers rely on reviews and recommendations more than ever before. Shoppers cut through the clutter and instantly recognized The Choice of American Consumers®. 

Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, their mission is to offer innovative, accessible, and effortless cosmetics for all. Maybelline’s Brave Together project provides critical one-on-one support, an online education hub, a variety of programming to help destigmatize the conversation around mental health. Maybelline has committed $10 million over the next five years to global and local organizations. “Maybelline goes beyond beauty. Their mission is to help consumers to bravely take on their world and the serious issues we face today. Their professional and personal touch is admirable”, said Faith Currie-King, American Choice Awards Senior Vice President.

About Maybelline:

Maybelline is a multinational leader in cosmetics, skin care, perfume, and personal care company – available in 120 countries. Founded in Chicago in 1914, Maybelline has been a subsidiary of French cosmetics company L’Oréal since 1996.

About The American Choice Awards:

The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The National Best Brand Award empowers consumers to make better choices for themselves and their families and promotes product excellence and innovation. You will find Best Brand Winner Announcements on Morning TV & Talk Shows, and in better consumer publications and websites leading up to “The American Choice Awards” prime time TV Special in New York City. American Choice Awards voting and operations are located in New York, NY and Los Angeles, CA. For additional information, visit