Maybelline Nominated for American Choice Award

The American Choice Awards Announces Maybelline as a Finalist for the National Best Brand Award


New York, New York – The American Choice Awards (America’s Largest Consumer Vote) today announced that Maybelline has been nominated as a National Finalist in the Cosmetics Line category. More than 1,500 brands are judged by American consumers across 200 categories this year across important categories such as: Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden, & Kids and Pets. Nominees and winners include selections from Dannon, Purina, Starbucks, KitchenAid, Honest, Black & Decker, L’Oréal and many fast growing brands. The American Choice Awards are 100% consumers-voted, and all brands have an equal opportunity to win. Winners feature prominently in the worldwide media and Winner Announcements.

Today’s consumers are overwhelmed with decisions. They rely on reviews and recommendations more than ever before. (84% surveyed trust word-of-mouth recommendations about products & services – Nielsen). The National Best Brand Seal empowers shoppers to cut through the clutter and instantly recognize The Choice of American Consumers®.

Nationwide voting is conducted using the M-CAP (Multimedia Consumer Aggregation Platform) and proprietary balloting system developed with experts at the National Opinion Research Center at The University of Chicago. The NORC AmeriSpeak® OMNIBUS Research is the most scientifically rigorous statistical survey of consumers in the U.S.A. Consumers evaluate the category-specific criteria as well as key factors such as Recommendation Likelihood, which are unique to the American Choice Awards process. Finalists receive a numerical grade for each criterion, and Winners are determined by the greatest number of total points earned. “The data are weighted so that the results are representative of the entire U.S. population of Primary Shoppers. The American Choice Awards Best Brand Award process is the most comprehensive methodology of its kind”, said Jen Johansen, American Choice Awards Senior Vice President of Polling and Research.

About the National Best Brand Awards:
The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The National Best Brand Award empowers consumers to make better choices and promotes product excellence and innovation. You will find Best Brand Winners Announcements and Shopping Lists on targeted-TV, and in leading consumer publications and websites throughout the year. Winners also receive their coveted Golden Innovator statues at “The American Choice Awards” in New York City. The American Choice Awards voting and operations are located in New York, NY and Orlando, FL. For additional information, visit