Maybelline Nominated for American Choice Award

The American Choice Awards Announces Maybelline as a Finalist for the National Best Brand Award


New York, New York – The American Choice Awards (America’s Largest Consumer Vote™) today announced that Maybelline has been nominated as a National Finalist in the Cosmetics Line category. More than 1,500 brands are judged by American consumers across 300 categories this year across important categories such as: Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden, & Kids and Pets. Nominees and winners include selections from Dannon, Purina, Starbucks, KitchenAid, Honest, Black & Decker, L’Oréal and many fast growing brands. The American Choice Awards are 100% consumers-voted, and all brands have an equal opportunity to win. Winners feature prominently on national TV and Winner Announcements in better publications.

Today’s consumers are overwhelmed with decisions. They rely on reviews and recommendations more than ever before. (84% surveyed trust word-of-mouth recommendations about products & services – Nielsen). As the most recognized competition of its kind, American Choice Awards Best Brands are instantly recognized as The Choice of American Consumers®.

Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, their mission is to offer innovative, accessible, and effortless cosmetics for all. Maybelline’s Brave Together project provides critical one-on-one support, an online education hub, a variety of programming to help destigmatize the conversation around mental health. Maybelline has committed $10 million over the next five years to global and local organizations.”Maybelline goes beyond beauty. Their mission is to help everyone, everywhere to bravely take on their world and the serious issues we face today. Their professional and personal touch is admirable”, said Faith Currie-King, American Choice Awards Senior Vice President.

American Choice Awards research team works with industry experts, and screened Primary Shoppers to identify important areas of consumer interest. Screened category consumers across the nation rate each brand in meaningful criteria such as Quality, Value, Performance, Price, Appeal, Design, Recommendation, Materials, Reputation, Innovation, Safety, and Sustainability. Only brands receiving the highest scores in the category criteria earn the National Best Brand Award designation. Voting is conducted using the M-CAP (Multimedia Consumer Aggregation Platform) and proprietary balloting system developed with experts at the National Opinion Research Center at The University of Chicago. The NORC AmeriSpeak® OMNIBUS Research is recognized as the most scientifically rigorous system in the U.S.A. “The data are weighted so that the results are representative of the entire U.S. population of Primary Shoppers. The American Choice Awards Best Brand process is the most comprehensive methodology of its kind”, said Jen Johansen, American Choice Awards Senior Vice President of Polling and Research.

About Maybelline:

Maybelline is a multinational leader in cosmetics, skin care, perfume, and personal care company – available in 120 countries. Founded in Chicago in 1914, Maybelline has been a subsidiary of French cosmetics company L’Oréal since 1996.

About The American Choice Awards:

The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The National Best Brand Award empowers consumers to make better choices for themselves and their families and promotes product excellence and innovation in every aspect of living. You will find Best Brand Winner Announcements on Morning TV & Talk Shows, and in better consumer publications and websites leading up to “The American Choice Awards” prime time TV Special in New York City. American Choice Awards voting and operations are located in New York, NY and Los Angeles, CA. For additional information, visit