The Honest Company Wins American Choice Award



 The American Choice Awards Announces National Best Brand Winner – The Honest Company

 New York, New York – The American Choice Awards (America’s Largest Consumer Vote) today announced that The Honest Company has won the National Best Brand Award in the Baby Care Line category.

A dad named Christopher and a mom named Jessica found themselves utterly frustrated trying to find the perfect products for their babies and homes. The mom just happens to be Jessica Alba, the Golden Globe-nominated actress whose career includes roles in films such as “Fantastic Four” and “Little Fockers,” as well as television series including “Dark Angel,” “The Office” and “Entourage.” However, she now devotes most of her time tending to her young daughters (4-year-old Honor and newborn Haven). Jessica admits she feels an intense responsibility to give her children the best possible start. “When I became a mom, I finally became the person I am, that I always should have been,” she says. “It’s the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start. Honest strives to provide a complete lineup of effective, safe, eco-friendly, beautiful, convenient, and affordable products for kids. Jessica, a California native from modest beginnings, has never lost her desire to share her good fortune with others. She’s also actively involved with charities such as Safer Chemicals Healthy Families, ONE, Habitat for Humanity, Project HOME and more. Famous Actress? Yes, but, there is one role she enjoys above all others: That of a very busy mom. “Being a mom is the most profound experience I’ve ever had,” she says.

More than 1,500 brands are judged by American consumers across 200 categories. Finalists and Winners will be announced throughout the year in Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden & Kids and Pets. Best Brand Winners and Nominees include selections from Purina, Crest, Black & Decker, Thomasville, KitchenAid, Nestlé, L’Oréal, and many leading smaller brands. The Best Brand Awards are 100% consumer-voted, and large and small brands have an equal opportunity to win The Choice of American Consumers®.

“We are happy to welcome The Honest Company into our family of National Best Brand Winners. Jessica and Christopher are clearly committed to making a healthy, natural difference for moms and kids. We salute this innovative brand and their outstanding team”, said Jen Johansen, Senior Vice President of Polling and Research.

Today’s consumers are overwhelmed with options, and they rely on reviews and recommendations more than ever before. (84% surveyed trust word-of-mouth recommendations about products & services – Nielsen/BrightLocal). The Best Brand Seal empowers shoppers to cut through the clutter and instantly recognize The Choice of American Consumers®.

 About The Honest Company:

A dad named Christopher and a mom named Jessica found themselves utterly frustrated trying to find the perfect products for their babies and homes. We both wanted an ideal: not only effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable – everyone should have it. We believed every baby deserved the best we can create for them. We are dreamers. But, more importantly, we are doers. You know what they say, if you want it done right, you gotta do it yourself. We tried to think of all the qualities we would want in a dream brand – savvy style, sustainability, and extraordinary service & convenience all wrapped in a passion for social goodness, tied with a bow of integrity and sprinkled with a little cheeky fun. We knew it wouldn’t be easy juggling all these demands, but we’re parents, we’re used to multi-tasking. So, our goal is to relieve you of a few tasks by delivering the best family essentials to your doorstep – to simplify your life and bring more delight to every day. Our dream is to re-define the “family brand” and create something – with you – that’s better for all families, everywhere. Together we can make it better™. Additional information is available at

About the National Best Brand Awards:

The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The National Best Brand Award empowers consumers to make better choices and promotes product excellence and innovation. You will find Best Brand Winners Announcements and Shopping Lists on targeted -TV, and in leading consumer publications and websites nationwide. The ACAs voting and operations are located in New York, NY and Los Angeles, CA. For additional information, visit