The Honest Company Wins American Choice Award



 The American Choice Awards Announces National Best Brand Winner – The Honest Company

New York, New York – The American Choice Awards (America’s Largest Consumer Vote™) today announced that The Honest Company has won the National Best Brand Award in the Baby Care Line category.

More than 1,500 brands are judged by American consumers across 300 categories within Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden & Kids, Pets and Tech. Best Brand winners include Patagonia, Purina, KitchenAid, Crest, Black & Decker, Thomasville, Nestlé, L’Oréal, and many leading smaller brands. The Best Brand Awards are 100% consumer-voted, and all brands have an equal opportunity to win.

Busy consumers rely on reviews and recommendations more than ever before. Shoppers cut through the clutter and instantly recognize The Choice of American Consumers®.

Honest: A dad named Christopher and a mom named Jessica found themselves utterly frustrated trying to find the perfect products for their babies and homes. The mom just happens to be Jessica Alba, the Golden Globe-nominated actress whose career includes roles in films such as “Fantastic Four” and “Little Fockers,” as well as television series including “Dark Angel,” “The Office” and “Entourage.” However, she now devotes most of her time tending to her young daughters. Jessica admits she feels an intense responsibility to give her children the best possible start. “When I became a mom, I finally became the person I am, that I always should have been,” she says. “It’s the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start. Famous Actress? Yes, but, there is one role she enjoys above all others: That of a very busy mom. “Being a mom is the most profound experience I’ve ever had,” she says.

“We are happy to welcome The Honest Company into our family of National Best Brand Winners. Jessica and Christopher are clearly committed to making a healthy, natural difference for moms and kids. We salute this innovative brand and their outstanding team,” said Jen Johansen, Senior Vice President of Polling and Research.

About The Honest Company:

Our goal is to relieve you of a few tasks by delivering the best family essentials to your doorstep – to simplify your life and bring more delight to every day. Our dream is to re-define the “family brand” and create something – with you – that’s better for all families, everywhere. Together we can make it better™. Additional information is available at

About the National Best Brand Awards:

The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The National Best Brand Award empowers consumers to make better choices and promotes product excellence and innovation. You will find Best Brand Winner Announcements on Morning TV and in better consumer publications and websites in the lead-up to “The American Choice Awards” prime time TV Special in New York City. American Choice Awards Research and Production are located in New York, NY and Los Angeles, CA. For additional information, visit   2024 Best Brand Awards   2024 National Media   Nominate & Enter