The American Choice Awards brings together industry experts, influential media, and consumers nationwide to determine America’s favorite brands. The exclusive Voted Best Brand Seal cuts through the clutter, empowers consumers to make better choices, and helps winners grow their brands.
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Approved categories are Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden, Kids, Pets and Tech. Nominees and Winners include Dannon, Kraft, Purina, Black & Decker, Starbucks, KitchenAid, Honest, L’Oreal, and many fast-growing brands. The American Choice Awards are 100% consumer-voted, and brands of all sizes have an equal opportunity to win. The process is highly organized for maximum efficiency. Best Brand Winners are notified each month as results are tabulated and certified.
Categories & Finalists are selected/nominated by Editors, category experts and consumer surveys
An American Choice Award represents the confidence and word-of-mouth recommendation of fellow consumers from across America. Winners are instantly popularized, energized and recognized by their Best Brand Seal. It enhances value, instills trust, expands distribution, sparks publicity & increases sales. It can be used as a powerful stand-alone tool, or integrated into existing campaigns & activities. The Winners Activation Playbook contains proven strategies and “best practices” with instructions to maximize impact.
The American Choice Awards Best Brand: The Best Brand Award works 24/7 on Winner websites, product pages, labels & packaging, replaces “new”, trade shows & event signage, mobile, social media, advertising, retail, Amazon & e-tail, expanding distribution, HR & recruitment, IR stakeholder value, and across all communication channels. The Best Brand Seal works around-the-clock everywhere it’s used.
Best Brand Media Campaign: Best Brands are featured in Winner Announcements and demonstrations during Morning TV & talk shows and Best Brand Buyers Guides in leading glossy & web publications. Winners also receive a customized, fast-paced Winner Announcement Video for their website and social media.
Actionable AI-Powered Brands & Trends Report: Winners receive the valuable AI-Powered Brands & Trends Report with complete results & analysis of their category and specific brand. The actionable report contains category trends, current feedback about key aspects of each brand, as well as demographic & geographic insights. Learn: Boomer to Gen Alpha trends. Who and where are our customers? What do they want today and trends going forward? How do we stack up against new and established competitors, and where are opportunities for growth?
Crystal & Golden Innovator Trophies: Impressive showpieces recognizing innovation and teamwork
“The American Choice Awards” Red Carpet & Show: Winners have the opportunity to accept their Golden Innovator Statues during the TV Special in New York. Key staff, spokespeople, or the entire team are encouraged to participate. Winners also receive the VIP Tickets & Celebration Package to take part in the Pre-show Red Carpet for photo-ops, and the Celebrity Meet & Greet following the telecast. Acceptance remarks may be made onstage, by recorded video, or in a prepared statement for the category presenter. Stage time is subject to availability.
The ACAs Social: Polled consumers, winning brands, journalists, celebrity spokespeople, targeted social Influencers and category presenters will be activated in the lead-up to “The American Choice Awards” event. Winning brands will experience significant positive publicity.
An American Choice Awards Seal represents the recommendation and confidence of fellow consumers from across America. It enhances value, instills trust, expands distribution, sparks publicity & increases sales. It can be used as a powerful stand-alone tool, and integrated into existing campaigns & activities. Winners coordinate the use of their award & Seal based on events such as launches, campaigns, news, industry shows, etc. The Winners Activation Playbook provides proven strategies and “best practices” with effective instructions to maximize impact. Best Brands are featured in Winner Announcements and demonstrations during Morning TV & talk shows, Best Brand Buyers Guides in leading glossy & web publications, and via category-focused social Influencers. Winners also receive a customized Winner Announcement Video to use on their websites & social.
An American Choice Award energizes all of the following:
Winners receive multiple national media exposures via Winner Announcements during Morning TV & talk shows and Best Brand Buyers Guides in targeted web & glossy publications. The expanded campaign includes Satellite Media Tours, VNRs, Interactive Press Releases, and Retail Promotions.
Free Registration is now open. Category spaces are limited. Complete a Category Check to confirm availability.
Brand highlights are entered onto the Consumer Ballots. Nationwide consumer voting (category studies) are conducted using the M-CAP (Multimedia Consumer Aggregation Platform) and proprietary balloting system developed with experts at the National Opinion Research Center at The University of Chicago. Screened primary shoppers judge multiple category-specific criteria as well as key factors such as Quality, Value, Sustainability, Satisfaction, Diversity Awareness, and Recommendation Likelihood. Brands with the highest scores in the category criteria are award-eligible. Category Winners are notified each month as results are tabulated and certified.
Categories vary in size, but limited to a manageable research universe. Large categories (“Beverages” for example) are divided into smaller categories with fewer brands in each, fostering fairness across the process.
Winners may immediately leverage their American Choice Award & Seal, or coordinate deployment with other significant news, product releases, stakeholder events, and advertising and media schedules. The Best Brand Award is easily incorporated into existing creative.
Category-focused Influencers, consumers, Best Brand Winners, brand spokespeople & ambassadors, journalists and experts will be activated during the year.
Yes, Best Brands stand out prominently in the growing SmartLabel™ standard. Simply paste the Best Brand Seal and info into your SmartLabel “brand tab”. The artwork is optimized to “pop” for shoppers.
Winners/Teams have the opportunity to accept their Golden Innovator Award statues during “The American Choice Awards” show in New York. Dubbed “The Oscars of Innovation”, renowned creative minds from the CLIO Awards, Cannes Lions and Golden Globes come together for a world-class event to celebrate excellence and innovation. Acceptance remarks may be made at the podium, prerecorded video, or prepared remarks for the category presenter. Winners receive the VIP Tickets Package to take part in Red Carpet photo-ops and the Celebrity Meet & Greet mixer following the telecast. Key personnel, spokespeople, and teams are encouraged to participate. *Stage time is subject to availability.
Free registration is now open. Spaces are limited. Submit a Category Check to confirm availability.