FAQ

Frequently Asked Questions

  • The American Choice Awards are the largest 100% consumer-voted brand awards.  
  • The American Choice Awards have the highest name recognition of all consumer-voted brand awards.  
  • The American Choice Awards have the largest major media footprint of all consumer-voted brand awards.
  • The American Choice Awards are the only national TV awards celebrating brand excellence & innovation.

America’s Largest Consumer Vote™ brings together industry experts, influential media, and consumers nationwide to determine America’s favorite brands. The exclusive National Best Brand Award empowers consumers to make better choices and winners to grow their brands. Consumers cut through the clutter and instantly recognize The Choice of American Consumers®. 

Approved categories are Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden, Kids, Pets and Tech. Consumers across the nation rate each brand in Quality, Value, Appeal, Performance, Price, Design, Materials, Reputation, Innovation, Safety, and Sustainability. The American Choice Awards are 100% consumer-voted, and all brands have an equal opportunity to win. Registration is now open.

Nominees & winners include Dyson, Purina, Chobani, ALDI, Antytime Fitness, Goya, Craftsman, Safelite, KitchenAid, Honest, L’Oreal and many leading smaller brands.

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Approved categories are Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden, Kids, Pets and Tech. Spaces are limited. A Category Check will confirm availability.

Free Registration is now open. Submit a Category Check to confirm availability.

  1. Brand highlights are transferred onto the Consumer Ballots.
  2. Research & polling is “in the field” with American consumers.
  3. Winners notified privately each month / Winners may activate their award immediately.
  4. Winner Announcements on national TV and shared by category influencers.
  5. Publicity & support continues throughout the year.

Get Attention – Gain Trust – Grow Sales

The exclusive Best Brand Award represents the recommendation of consumers across America. Winners stand out, projecting value, trust & excellence to consumers, and energize their websites, e-tail, packaging, events, distribution, ads, and all communications. Supported by American Choice Awards National Media, the Best Brand Award is a prestigious and Powerful Asset. Used as a stand-alone tool, or integrated into existing campaigns & activities, the Best Brand Award is a Game-Changer (Alumni Feedback). *The Winners Activation Playbook contains proven strategies and “best practices” to maximize the Best Brand Award’s impact. Winning brands may use a descriptive “Winning Title” beneath their Best Brand Award Seal for web use. Example: Approved category titles such as “Multivitamins” or “Pet Care” placed below the Best Brand Seal conveys the brand’s achievement. *Provided artwork assortment works perfectly from small product labels to XL tradeshow displays.

National TV Exposure: Best Brands are featured in Winner Announcements and product demos on national Morning TV & Talk Shows, and winning videos are shared via targeted social influencers. New for 2024, Best Brand Award winners receive a Best Brand Landing Site to share their TV Announcements and 2024 National Media appearances.

Actionable AI-Powered Brands & Trends Report: Winners receive a customized AI-Powered Brands & Trends Report with complete results & analysis of their specific brand and category. The actionable report contains brand & category trends and demographic & geographic insights. Learn: How do we compare with our competitors in key criteria? What are our specific opportunities for growth?

“The American Choice Awards” Red Carpet & Show: Winners have the opportunity to accept their Golden Innovator Statues during the TV Special in New York City. Winners receive the VIP Tickets to take part in the Red Carpet for photo-ops, and the Celebrity Meet & Greet following the telecast. Acceptance remarks may be made onstage, recorded video, or prepared statement for the Category Presenter. *Stage time is subject to availability.

Best Brand Social: Winning brands, journalists, celebrity spokespeople, and Category Presenters are activated in the lead-up to “The American Choice Awards” TV Special. Winners experience significant publicity from consumers and category leaders.

An American Choice Awards Seal represents the recommendation and confidence of fellow consumers from across America. It enhances value, instills trust, expands distribution, sparks publicity & increases sales. It can be used as a powerful stand-alone tool, and integrated into existing campaigns & activities. Winners may coordinate the use of their award & Seal with launches, campaigns, news, trade shows, etc. Alumni Experience. The Winners Activation Playbook provided to Best Brand winners features proven examples and “best practices” to maximize impact. Best Brands are featured in Winner Announcements and demonstrations during Morning TV & talk shows, Best Brand Buyers Guides in leading glossy & web, and shared by category Influencers. New for 2024, Best Brand Award winners receive a Best Brand Landing Site to share their TV Announcements and 2024 National Media.

An American Choice Awards Best Brand designation works 24/7, projecting trust, value and excellence in every application.

  1. Websites & Product Pages, Amazon, Social & Mobile
  2. Packaging & Labels / SmartLabel™ Approved
  3. Expands Locations & Distribution
  4. Replaces Expired “New” Claim Everywhere
  5. News, Press Releases & Editorial Coverage
  6. Taglines: “Voted American Choice Awards Best Brand” (and approved variations)
  7. Attention-getting Booth Displays & Event Signage
  8. Investor Relations & Stakeholder Value
  9. Anchor Point for Home Shopping TV
  10. Store Campaigns, XL Window Displays & Hang Tags
  11. Valpak, Coupons & Circulars
  12. Expanding Retail Distribution
  13. Impact Points for Retail Partners & Sales Reps
  14. Expand or Bring Back SKUs
  15. Co-op Print & FSIs
  16. Amazon Dash Buttons, Pantry, etc.
  17. Bridge for Retail, E-tail & Mobile
  18. Spokesperson Integration
  19. HR, Team Recognition & Morale Building

Best Brands are featured in Winner Announcements and product demos on national Morning TV & Talk Shows, and reach millions of consumer views via targeted social stars. New for 2024, winners receive a custom Best Brand Landing Site to share their TV Announcements and Publicity. 2024 National Media *Winners submit a standard Media Questionnaire to target their media & social influencers.

Free Registration is now open. Category spaces are limited. Complete a Category Check to confirm availability.

Nationwide consumer research is conducted using the M-CAP (Multimedia Consumer Aggregation Platform) and a proprietary balloting system developed with experts at The National Opinion Research Center at The University of Chicago. The AmeriSpeak® OMNIBUS platform is recognized as the most scientifically rigorous available in the US.

A thorough review of category experts’ Research Questionnaires and Nominee information is conducted. Nominated brands’ highlights are entered onto the Consumer Ballots. A category universe of consumer responses is set in order to achieve the requisite level of accuracy. Screened Primary Shoppers rate the brand highlights and key factors such as Quality, Value, Appeal, Performance, Reputation, Innovation, Safety, Materials, Sustainability, Price, Design, Awareness, and Recommendation Likelihood. Criteria can be “weighted”, i.e., “Safety” is more important for Power Tools than for Breakfast Cereals. Brands receiving the highest numerical scores in the category criteria are award-eligible. Category Winners are notified each month as results are tabulated and certified.

Categories vary in size, but limited to a manageable research universe. Large categories (“Beverages” for example) are divided into smaller categories with fewer brands in each, fostering fairness across the process.

Winners may immediately leverage their American Choice Award & Seal, or coordinate deployment with other significant news, product releases, stakeholder events, and advertising and media schedules. The Best Brand Award is designed to be easily incorporated into existing creative. Success Stories and instructions are provided in the Winners Activation Playbook.

Polled consumers, winning brands, journalists, celebrity spokespeople, targeted social Influencers and Category Presenters will be activated in the lead-up to “The American Choice Awards” event in New York. Winning brands will experience significant positive publicity from consumers and influential category leaders.

Yes, Best Brands stand out prominently in the growing SmartLabel™ standard. Simply paste the Best Brand Seal and info into your SmartLabel “brand tab”. The artwork is optimized to “pop” for shoppers.

Winners/Teams have the opportunity to accept their Golden Innovator Award statues during “The American Choice Awards” show in New York. Dubbed “The Oscars of Innovation”, renowned creative minds from the CLIO Awards, Cannes Lions and Golden Globes come together for a world-class event to celebrate excellence and innovation. Acceptance remarks may be made at the podium, prerecorded video, or prepared remarks for the Category Presenter. Winners receive the VIP Tickets Package to take part in Red Carpet photo-ops and the Celebrity Meet & Greet mixer following the telecast. Key personnel, spokespeople, and teams are encouraged to participate. *Stage time is subject to availability.

Free registration is now open. Spaces are limited. Submit a Category Check to confirm availability.