FOR IMMEDIATE RELEASE
New York, NY – The American Choice Awards Announces National Best Brand Award Winners
More than 1,500 brands are judged by consumers across a variety of important categories including Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden & Kids and Pets. The Best Brand Awards are 100% consumer-voted, and all brands have an equal opportunity to win. “The pace of innovation and the increased brand participation each year creates a very competitive and exciting environment. A hearty congratulations goes out to the winners for their big victories”, said Sherry Rayborn, American Choice Awards Vice President of Competition.
Today’s consumers are overwhelmed with options, and more than ever, recommendations and ratings are key factors in our buying decisions. Shoppers cut through the clutter and instantly recognize The Choice of American Consumers® by their Best Brand Seal. Winners also feature prominently in the American Choice Awards’ enhanced media and Winner Announcements. “It’s shaping up to be a big year in terms of outreach. We’re looking forward to working with the Best Brand Winners in the expanded media campaign to empower even more consumers”, added Ms. Rayborn.
Nationwide category studies are conducted using the M-CAP (Multimedia Consumer Aggregation Platform) and the proprietary balloting system developed with experts at The National Opinion Research Center at The University of Chicago. The NORC AmeriSpeak® OMNIBUS Research is the most scientifically rigorous statistical survey of consumers in the U.S.A. Consumers evaluate the category-specific criteria and key factors such as Quality, Value, Sustainability and Recommendation Likelihood, which are unique to the American Choice Awards process. Finalists receive a numerical grade for each criterion, and award-eligible winners are determined by the greatest number of total points earned. “The data are weighted so that the results are representative of the entire U.S. population of Primary Shoppers. The Best Brand Award process is the most comprehensive methodology of its kind”, said Jen Johansen, American Choice Awards Senior Vice President of Polling and Research. “We welcome this stellar group of innovators to the American Choice Awards winner’s circle”.
About the National Best Brand Awards:
The American Choice Awards brings together foremost research, influential media and consumers coast-to-coast to determine America’s favorite brands. The National Best Brand Seal empowers consumers to save time and make better choices for themselves and their families. You will find Best Brand Winner Announcements on Morning TV & Talk Shows, and in better consumer publications and websites in the lead-up to “The American Choice Awards”. Dubbed “The Oscars of Innovation”, Best Brand Winners are presented the prestigious Golden Innovator Statues at the only national TV Special and Red Carpet devoted to product excellence and innovation. American Choice Awards research and operations are located in New York, NY and Orlando, FL. For additional information, visit www.AmericanChoiceAwards.com.