New Best Brand Winners Announced



New York, NY – American Choice Awards Announces National Best Brand Winners

New York, New York – The American Choice Awards (America’s Largest Consumer Vote™) today announced additional recipients of the National Best Brand Awards. More than 1,500 brands are judged across 300 important categories within Food and Beverage, Beauty, Household Care, Personal Care, Kids, Pets & Tech. Consumers consider Quality, Value, Performance, Design, Innovation, Safety, Materials, Sustainability and Recommendation Likelihood. Brands receiving the highest numerical scores earn the National Best Brand designation. “We extend a hearty congratulations to the innovative Best Brand Award winners who strive for excellence and set their brands apart”, said Faith Curie-King, American Choice Awards Senior Vice President.

Best Brand Award winners include KitchenAid, Patagonia, Dyson, Chobani, ALDI, John Deere, Purina, Safelite, Goya, Honest, L’Oreal and many leading smaller brands. The American Choice Awards are 100% consumer-voted and all brands have an equal opportunity to win.

Consumers are relying on ratings and recommendations to make better choices for themselves and their families. Online or at retail shoppers cut through the clutter and instantly recognize The Choice of American Consumers®.

The American Choice Awards empowers consumers to make better choices, and winners to grow their brands. Best Brands star in American Choice Awards new Winner Announcements and topical demonstration segments on major Morning TV. “The expanded media is amazing, and with more Best Brands to come in 2024 we’re looking forward to an exciting year empowering millions of consumers”, added Ms. Curie-King.

World-Class Research

Category studies are conducted using a proprietary balloting system developed with experts at National Opinion Research Center (NORC) at The University of Chicago. The NORC and AmeriSpeak® platform is recognized as the most scientifically rigorous statistical survey of consumers available in the U.S. Brands are rated in important criteria such as Quality, Value, Appeal, Performance, Design, Innovation, Safety, Materials, Sustainability and Recommendation Likelihood. Brands receiving the highest numerical scores in each criterion are eligible for the National Best Brand designation. “The Best Brand Award process is the most comprehensive methodology of its kind. It very accurately represents the voices of American consumers, so we salute all of the stellar Best Brand Award recipients”, said Jen Johansen, American Choice Awards Vice President of Polling and Research.

About the National Best Brand Awards:

The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The National Best Brand Seal of Approval empowers consumers to save time and make better choices for themselves and their families. You will find American Choice Awards Winner Announcements on Morning TV & Talk Shows, and in better publications and websites in the lead-up to “The American Choice Awards” prime time TV Special in New York City. Dubbed “The Oscars of Innovation”, Best Brand Winners receive their prestigious Golden Innovator Statues at the only national TV Special and Red Carpet devoted to product excellence and innovation. American Choice Awards research and production is located in New York, NY and Los Angeles, CA. For additional information, visit

American Choice Awards Best Brand Winners:


Health & Personal Care

  • Gillette – Razors
  • Nature’s Bounty – Probiotics
  • Neutrogena – Sunscreen
  • Crest – Toothpaste
  • Nature Made – Supplements
  • Degree – Antiperspirant
  • Burt’s Bees – Lip Balm
  • Dial – Liquid Soap
  • Dove – Bar Soap
  • Garnier – Hair Conditioner
  • TRESemme – Shampoo


  • OPI – Nail Polish
  • Desert Essence – Organic Shampoo
  • Revlon – Lipstick
  • Cetaphil – Facial Moisturizer
  • Almay – Makeup Remover
  • Lancôme – Mascara
  • Redken – Hair Color
  • Clinique – Lip Gloss
  • Caress – Exfoliating Wash
  • Aveeno – Moisturizer

Home & Garden

  • Pilgrim Hearth – Fireplace & Decor
  • Toro – Lawn Care
  • Cascade – Dishwasher Detergent
  • Green Works – Kitchen Cleaner
  • Bissell – Vacuum Cleaners
  • Seventh Generation – Dish Liquid
  • Liquid Plumr – Drain Care
  • Tide – Laundry Detergent
  • Pine-Sol – Bathroom Cleaner
  • Ortho – Insect Killer
  • Zep – Window Cleaner
  • Mr Muscle – Oven Care

Best of Tech (New)


  • Snickers – Candy Bar
  • Thomas’ – English Muffins
  • Daisy – Cottage Cheese
  • Justin’s – Peanut Butter
  • Sara Lee – Bread Line
  • Boar’s Head – Deli Meat
  • Giving Nature – Eggs
  • Cold Stone Creamery – Frozen Yogurt
  • Honey Bunches of Oats – Breakfast Cereal
  • Healthy Choice – Frozen Dinners
  • Bigelow – Tea Line
  • Marie Callender’s – Frozen Food Line
  • Ben & Jerry’s – Ice Cream
  • Utz Quality Foods – Potato Chips
  • Country Choice Organic – Oatmeal


  • ALDI – Best National Pet Food
  • Champion Petfoods – Specialty Pet Food
  • Newman’s Own – Cat Food
  • Eukanuba – Premium Dog Food
  • Purina – Pet Food Line
  • Petco – Pet Care Retail


  • Eight O’Clock – Coffee
  • Starbucks – Coffee Chain
  • Bigelow – Tea Line
  • Ocean Spray – Fruit Juice Line
  • Diet Dr. Pepper – Diet Soda
  • Adolph Coors Company – Beer Line
  • NOS – Energy Drink
  • Tomato Mountain Organic – Tomato Juice


  • Beech-Nut – Baby Food
  • Hello Baby! – Natural Skin Care
  • Similac – Baby Formula
  • Honest Company – Baby Care Line
  • Huggies – Diapers
  • American Baby Company – Cribs
  • Peg Perego – Strollers
  • Capri Sun – Juice Boxes

Free registration is now open. Spaces are limited. Complete a Category Check to confirm availability.

Use of The American Choice Awards Best Brand Seal or service marks in any form is exclusively reserved for authorized licensees. The Choice of American Consumers, American Choice Awards Seal of Approval, Best Brand Seal of Approval, Intelli-Brands, America’s Largest Consumer Vote and licensed materials are protected and registered certification marks and trademarks of The American Choice Awards.


The American Choice Awards, its affiliates, voting, polling, research, promotion and advertising partners, vendors and other relevant entities are not responsible for technical, hardware, software, telephone or other communications malfunctions, errors or failures of any kind, lost or unavailable network connections, the Site, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of voting information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit consumers’ ability to respond. The American Choice Awards is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, technically flawed or misdirected votes, which will be disqualified.

The American Choice Awards voting and research contains feedback and opinions from consumers and do not reflect the opinions of The American Choice Awards. The winners of each category are determined by consumer voting based on a proprietary methodology and may include Purchase Consideration, Product and Brand Appeal, Familiarity, Quality, Sustainability, Recommendation Likelihood, and other category-based criteria, and perceived appeal from people who had previously purchased or used the product or brand. Winners receive the highest numerical scores within each category’s specific attributes and criteria which are not necessarily statistically significant and may not necessarily reflect the actual market. The consumers’ experiences with the winning product and brands may vary. The American Choice Awards does not represent nor warrant that any individual consumer experience will be consistent with the results of the voting, surveys and any accompanying research. The American Choice Awards reports the results from the consumer voting and surveys, and does not warrant nor represent the quality or satisfaction with, or efficacy or safety of any individual product. Any and all responsibility for quality, performance or safety of any product rests with the individual manufacturer or participant. The American Choice Awards shall use reasonable efforts to ensure the security and accuracy of all votes and the voting process, however, such methodologies are not infallible. The American Choice Awards makes no guarantee as to their accuracy, safety or effectiveness and retains the right to change aspects of the competition and data acquisition at any time without notice.