Best Brand Winners



New York, NY – The American Choice Awards Announces National Best Brand Award Winners

More than 1,500 brands are judged by consumers across 200 important categories within Food and Beverage, Beauty, Household Care, Personal Care, Kids, Pets, Health and more. “The pace of change and innovation is truly amazing. We extend a hearty congratulations to our American Choice Awards Winners, Nominees, and to all who strive for excellence”, said Renee Jones, American Choice Awards Senior Vice President of Data & Analytics.

Today’s consumers are overwhelmed with options, and more than ever, recommendations and ratings are key factors in our buying decisions. Shoppers cut through the clutter and instantly recognize The Choice of American Consumers® by their Best Brand Seal. Winners also feature prominently in the American Choice Awards’ enhanced media and Winner Announcements. “The expanded outreach is generating a lot of attention”. We’re looking forward to working with the Best Brand Winners to empower even more consumers”, added Ms. Jones.

Nationwide category studies are conducted using the M-CAP (Multimedia Consumer Aggregation Platform) and the proprietary balloting system developed with experts at The National Opinion Research Center at The University of Chicago. The NORC AmeriSpeak® OMNIBUS Research is the most scientifically rigorous statistical survey of consumers in the U.S.A. Consumers evaluate the category-specific criteria and key factors such as Quality, Value, Sustainability and Recommendation Likelihood, which are unique to the American Choice Awards process. Finalists receive a numerical grade for each criterion, and award-eligible winners are determined by the greatest number of total points earned. “The data are weighted so that the results are representative of the entire U.S. population of Primary Shoppers. The Best Brand Award process is the most comprehensive methodology of its kind”, said Jen Johansen, American Choice Awards Senior Vice President of Polling and Research. “We welcome this stellar group of innovators to The American Choice Awards winner’s circle”.

About the National Best Brand Awards:

The American Choice Awards brings together foremost research, influential media and consumers coast-to-coast to determine America’s favorite brands. The National Best Brand Seal empowers consumers to save time and make better choices for themselves and their families. You will find Best Brand Winner Announcements on Morning TV & Talk Shows, and in better publications and websites in the lead-up to “The American Choice Awards”. Dubbed “The Oscars of Innovation”, Best Brand Winners are presented the prestigious Golden Innovator Statues at the only national TV Special and Red Carpet devoted to product excellence and innovation. American Choice Awards research and operations are located in New York, NY and Orlando, FL. For additional information, visit

The American Choice Awards Best Brand Winners:


Health & Personal Care

  • Eavara – Anti-Aging Skin Care
  • Gillette – Razors
  • Nature’s Bounty – Probiotics
  • Neutrogena – Sunscreen
  • Crest – Toothpaste
  • Nature Made – Supplements
  • Degree – Antiperspirant
  • Burt’s Bees – Lip Balm
  • Dial – Liquid Soap
  • Dove – Bar Soap
  • Garnier – Hair Conditioner
  • TRESemme – Shampoo


  • MAC – Cosmetics Line
  • OPI – Nail Polish
  • Desert Essence – Organic Shampoo
  • Revlon – Lipstick
  • Cetaphil – Facial Moisturizer
  • Almay – Makeup Remover
  • Lancôme – Mascara
  • Redken – Hair Color
  • Clinique – Lip Gloss
  • Caress – Exfoliating Wash
  • Aveeno – Moisturizer

Home & Garden

  • Pilgrim Hearth – Fireplace & Decor
  • Toro – Lawn Care
  • Cascade – Dishwasher Detergent
  • Green Works – Kitchen Cleaner
  • Bissell – Vacuum Cleaners
  • Seventh Generation – Dish Liquid
  • Liquid Plumr – Drain Care
  • Tide – Laundry Detergent
  • Pine-Sol – Bathroom Cleaner
  • Ortho – Insect Killer
  • Zep – Window Cleaner
  • Mr Muscle – Oven Care

Best of Tech (New)


  • Snickers – Candy Bar
  • Thomas’ – English Muffins
  • Daisy – Cottage Cheese
  • Justin’s – Peanut Butter
  • Sara Lee – Bread Line
  • Boar’s Head – Deli Meat
  • Giving Nature – Eggs
  • Cold Stone Creamery – Frozen Yogurt & Ice Cream
  • Honey Bunches of Oats – Breakfast Cereal Line
  • Healthy Choice – Frozen Dinners
  • Bigelow – Tea Line
  • Marie Callender’s – Frozen Food Line
  • Ben & Jerry’s – Ice Cream
  • Utz Quality Foods – Potato Chips
  • Country Choice Organic – Oatmeal


  • ALDI – Best National Pet Food
  • Champion Petfoods – Specialty Pet Food
  • Newman’s Own – Cat Food
  • Eukanuba – Premium Dog Food
  • Purina – Pet Food Line
  • Petco – Pet Care Retail


  • Eight O’Clock – Coffee
  • Starbucks – Coffee Chain
  • Bigelow – Tea Line
  • Ocean Spray – Fruit Juice Line
  • Diet Dr. Pepper – Diet Soda
  • Adolph Coors Company – Beer Line
  • NOS – Energy Drink
  • Tomato Mountain Organic – Tomato Juice


  • Beech-Nut – Baby Food
  • Hello Baby! – Natural Skin Care
  • Similac – Baby Formula
  • Honest Company – Baby Care Line
  • Bambino’s Frozen Baby Food – Organic Baby Food
  • Huggies – Diapers
  • American Baby Company – Cribs
  • Peg Perego – Strollers
  • Capri Sun – Juice Boxes

Free registration is now open. Spaces are limited. Complete a Category Check to confirm availability.

Use of The American Choice Awards Best Brand Seal or service marks in any form is exclusively reserved for authorized licensees.


The American Choice Awards, its affiliates, voting, polling, research, promotion and advertising partners, vendors and other relevant entities are not responsible for technical, hardware, software, telephone or other communications malfunctions, errors or failures of any kind, lost or unavailable network connections, the Site, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of voting information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit consumers’ ability to respond. The American Choice Awards is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, technically flawed or misdirected votes, which will be disqualified.

The American Choice Awards voting and research contains feedback and opinions from consumers and do not reflect the opinions of The American Choice Awards. The winners of each category are determined by consumer voting based on a proprietary methodology and may include Purchase Consideration, Product and Brand Appeal, Familiarity, Quality, Diversity Awareness, Recommendation Likelihood, and other category-based criteria, and perceived appeal from people who had previously purchased or used the product or brand. Winners receive the highest numerical scores within each category’s specific attributes and criteria which are not necessarily statistically significant and may not necessarily reflect the actual market. The consumers’ experiences with the winning product and brands may vary. The American Choice Awards does not represent nor warrant that any individual consumer experience will be consistent with the results of the voting, surveys and any accompanying research. The American Choice Awards reports the results from the consumer voting and surveys, and does not warrant nor represent the quality or satisfaction with, or efficacy or safety of any individual product. Any and all responsibility for quality, performance or safety of any product rests with the individual manufacturer or participant. The American Choice Awards shall use reasonable efforts to ensure the security and accuracy of all votes and the voting process, however, such methodologies are not infallible. The American Choice Awards makes no guarantee as to their accuracy or effectiveness.