Entering / Winning / Activating
The American Choice Awards process is conducted by skilled specialists with decades of experience. It is highly-organized so that the time required of participating brands is minimal. Dedicated Coordinators, Research and Media personnel are assigned to each participant to manage all required steps efficiently & effectively.
CATEGORY RESEARCH & FORMATION
1. Categories & relevant brands are selected/nominated by shopper surveys and category experts.
2. Approved brands are personally contacted for initial review and confirmation.
3. Upcoming category avails can also be requested via Category Check.
REGISTRATION WITH COORDINATORS
- Brands are assigned a lead Coordinator based on their areas of expertise.
- Coordinators collaborate with brands to determine effective ballot strategies.
- Coordinators submit brand highlights to Research Dept. for Consumer Ballots.
NATIONWIDE POLLING & RESEARCH IS IN THE FIELD
- Screened “primary shoppers” respond to study questions & give brand & category feedback.
- Results are processed, tabulated and certified by independent review.
CATEGORY WINNERS NOTIFIED
- Best Brand Award Winners are notified privately each month.
- Winners may begin planning & using their Best Brand Award immediately.
- The AI-Powered Brands & Trends Report is processed & prepared.
BEST BRAND AWARD IMPLEMENTATION
- Winners receive the Winners Activation Playbook with effective strategies & instructions.
- Winners complete the requisite Media Questionnaire to help focus their winning media.
- Coordinators work with Media Dept. to maximize targeted impact for each Best Brand Winner.
BEST BRAND TV & MULTIMEDIA
- Best Brands receive customized, cutting-edge Winner Videos for their websites, social media, etc.
- Best Brands Winner Announcements & demonstrations air on Morning TV & talk shows and social.
- Best Brands reach targeted consumers & industry members via category-focused Influencers.
- Best Brands are featured in Best Brand Buyers Guides in web, social & print.
- Best Brands air on various platforms via Hulu, YouTube & Vimeo throughout the year.