National Consumer Vote

Research & Voting

America’s Largest Consumer Vote works with industry experts, influential journalists and screened Primary Shoppers to identify important areas of consumer interest and growth. Approved categories are Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden, Kids, Pets and Tech. Categories are populated with corresponding brands, and a universe of responses is set in order to achieve the requisite level of accuracy. Screened category consumers across the nation rate each brand for Quality, Value, Performance, Price, Appeal, Design, Materials, Reputation, Innovation, Safety, and Sustainability. Brands receiving the highest scores in the category criteria earn the National Best Brand Award designation. Registration is now open.

Methodology / NORC

Consumer research is conducted using the M-CAP (Multimedia Consumer Aggregation Platform) and a proprietary balloting system developed with experts at The National Opinion Research Center (NORC) at The University of Chicago. The AmeriSpeak platform is recognized as the most scientifically rigorous system in the USA.

Valuable Brand & Category Intel

Participating brands receive their full study results with brand & category insights and demographic & geographic breakdowns. Best Brand Award winners benefit from an additional AI-Powered Brands & Trends Report with actionable trends data. Brands learn: How do we compare with our competitors in key criteria? What are our specific opportunities for growth?

Demographics, Geography & Strategies

  • Evolving attitudes of screened, category-specific primary shoppers
  • Results by gender, age, profession, persona, geography, and income
  • Data to optimize assortment, pricing and promotions
  • Improve marketing strategies and focal points with predictive AI
  • Demographic insights and urban/rural breakdown
  • State-level & prefix target data
  • Zip code target data

Awareness, Trends & Drivers

  • Track brand awareness, acceptance, and engagement
  • Track changing packaging and design trends
  • Define discrete market segments
  • Predictive AI to assess timely market drivers
  • Track brand & category opinion timelines
  • Develop or refine product positioning and messaging

Values, Interest & Attitudes

  • Values and behaviors of specific demographic groups
  • Reactions to major generational trends
  • Purchasing habits & predictive AI
  • Interests & attitudes
  • Media habits


  1. Brand highlights and category information are entered onto the Consumer Ballots.
  2. Research and data collection is in the field with screened Primary Shoppers.
  3. Results are tabulated and certified by independent review. Winners are privately notified.
  4. Winners receive “best practices” & instructions in the Winners Activation Playbook
  5. Winners may immediately activate their Best Brand Award and tools.

Nationwide Study / Screened Primary Shoppers / Internal Sample Data

Free registration is now open. Spaces are limited. Submit a Category Check to confirm availability, or continue to 2024 National Media or FAQ.