National Consumer Vote

America’s Largest Consumer Vote™

American Choice Awards personnel work with category experts, influential journalists and screened Primary Shoppers to identify areas of keen consumer interest and growth. Approved categories are Food and Beverage, Beauty, Household Care, Health and Personal Care, Home and Garden, Kids, Pets and Tech. Categories are populated with corresponding brands, and a universe of consumer responses is set to achieve the requisite levels of survey accuracy. Screened consumers rate each brand in key criteria such as Quality, Value, Performance, Appeal, Design, Materials, Reputation, Innovation, Safety, Sustainability and Recommendation Likelihood. Brands receiving the highest scores in each criterion are eligible for the National Best Brand Award designation.

Methodology / NORC

Consumer research is conducted using the M-CAP (Multimedia Consumer Aggregation Platform) and a proprietary balloting system developed with experts at The National Opinion Research Center (NORC) at The University of Chicago. The AmeriSpeak OMNIBUS platform is recognized as the most scientifically rigorous review of consumer sentiment in the US.

Valuable Brand & Category Intel

Winning brands receive their brand & category Research Results with demographic & geographic breakdowns. The AI-powered Brands & Trends Report reveals trending demand and “hidden” opportunities.  Brands learn: How do we compare with competitors in important category criteria? What are our advantages and key areas for growth?

Demographics, Geography & Strategies

  • Results by gender, age, profession, persona, geography, and income
  • Evolving attitudes of screened, category-specific Primary Shoppers
  • Data to optimize assortment, pricing and promotions
  • Improve marketing strategies and focal points with predictive AI
  • Demographic insights and urban/rural breakdown
  • State-level & Zip code target data

Track Awareness, Trends & Drivers

  • Track brand awareness, acceptance, and engagement
  • Track changing packaging and design trends
  • Define discrete market segments
  • Predictive AI to assess timely market drivers
  • Track brand & category opinion timelines
  • Develop or refine product positioning and messaging

Values, Interest & Attitudes

  • Values and behaviors of specific demographic groups
  • Reactions to major generational trends
  • Purchasing habits & predictive AI
  • Interests & attitudes
  • Media habits

TIMELINE

  1. Brand highlights and category information are entered onto the Consumer Ballots.
  2. Research and data collection is in the field with screened Primary Consumers.
  3. Winners are privately notified each month as results are tabulated and certified.
  4. Winners immediately activate their award or “time” deployment with other important releases & activities.
  5. Winners receive effective instructions and “best practices” in the Winners Activation Playbook
 

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Nationwide Study / Screened Primary Shoppers / Internal Sample Data

Free registration is now open. Spaces are limited. Submit a Category Check to confirm availability, or continue to 2024 National Media or FAQ.

 

The American Choice Awards nominations and voting results disclosed on this site may not be used for advertising, marketing, or promotional purposes without the prior written consent of The American Choice Awards. Product and brand names AmeriSpeak® OMNIBUS and logos are registered marks of their respective owners. The Choice of American Consumers, American Choice Awards Seal of Approval, Best Brand Seal of Approval, Intelli-Brands, America’s Largest Consumer Vote and licensed materials are protected and registered certification marks and trademarks of The American Choice Awards.