The Best Brand Spark

American Choice Awards

  • The American Choice Awards are the largest 100% consumer-voted brand awards.
  • The American Choice Awards have the highest name recognition of all consumer-voted brand awards.
  • The American Choice Awards have the largest major media footprint of all consumer-voted brand awards.
  • The American Choice Awards are the only prime time TV awards celebrating brand excellence and innovation.


The Unique Game-Changer

Innovation seems crowded and confusing to consumers. Best Brands cut through the clutter and convey trust & approval in mere seconds. Winners use this effect to ignite their websites, e-tail, packaging, distribution and marketing. With promotion from American Choice Awards winning media, the Best Brand Award is a game-changer.

DIFFERENTIATE: Consumers have 120,000 selections in superstores, 40,000 in grocery stores, and millions online. The Best Brand Award represents the recommendation of fellow consumers across the nation. Whether e-tail or retail, at the “moment of truth”, unsure browsers become confident customers.

Increased Sales & Growth

“Products which won a national award or certification had a 54% boost in sales”

– Nielsen

“80 of American consumers would be more likely to purchase a product which had won a national award.”


“86% of respondents nationwide are “very familiar” with The American Choice Awards.”

– InnoVotive Dynamics



Winners Featured in National Media 

Winner Announcements and Demonstrations on National Morning TV

• Winners Featured on National TV to Millions of Primary Shoppers

• Winner Announcements & Videos Shared by Key Category Influencers

• Winner Announcements on “The American Choice Awards” TV Special

New for 2024: Winners Share TV & Publicity on Their Best Brand Landing Site

The Best Brand Award Continues Working 24/7


  • National Best Brand Award – Seal of Approval
  • Winning Category Name Beneath the Seal
  • Websites & Product Pages, Amazon, TV, Social, Print
  • Expanding Distribution, Locations & Partnerships
  • Packaging & Labels & SmartLabel™ Approved
  • Impressive Booth Displays / Prospect Handouts
  • Store Displays, Fleet Signage
  • Replaces “New” for Advertising & News
  • Franchise Materials & Show Displays

  • Stakeholder Value / IR
  • Circulars, Offers, Valpak
  • Impact Points for Retail Reps
  • Expand or Bring Back SKUs
  • Co-op & FSIs
  • Amazon Dash & Pantry
  • Bridge for Retail, E-tail & Mobile
  • Spokesperson, Influencer Integration
  • Building Morale & Team Pride

*Winners Activation Playbook provides instructions and “best practices”. 

Valuable Brand & Category Intel

Best Brand winners receive the full results of their brand and category research with demographic & geographic breakdowns. The Reports contain actionable emerging trends data and graphs. Best Brands learn: How do we compare with our competitors? What are our specific opportunities for growth?

“The Oscars of Innovation”

“The American Choice Awards” Red Carpet & Show: Dubbed “The Oscars of Innovation”, winning brands have the unique opportunity to accept their Golden Innovator Statues at the TV Special in New York. Renowned creative minds from the Golden Globes, CLIO Awards and Cannes Lions come together for another world-class event celebrating excellence and innovation. Acceptance remarks may be made at the lectern, recorded video, or prepared remarks for the Category Presenter. Winners may also participate in Red Carpet photo-ops and the Celebrity Meet & Greet mixer following the telecast. *Stage time is subject to availability.


 Winning Timeline

  1. Brand highlights & category criteria are entered onto the Consumer Ballots
  2. Category voting and research is in the field with screened Primary Shoppers
  3. Winners are notified each month as the results are tabulated and certified
  •     American Choice Awards winners activate their Best Brand Award
  •     Winner announcements and product demos on national Morning TV
  •     Winners featured in ongoing media & publicity throughout the year

Registration is now open. Spaces are limited. Submit a Category Check to confirm availability.

The American Choice Awards nominations and voting results disclosed on this site may not be used for advertising, marketing, or promotional purposes without the prior written consent of The American Choice Awards. Product and brand names and logos are registered marks of their respective owners. The American Choice Awards Seal of Approval, Best Brand Seal of Approval, Intelli-Stars, and other licensed materials are protected and registered certification marks and trademarks of The American Choice Awards.